Product Lead

2022 - Present

Seco Tools, Fagersta, Sweden

• Creating and leading a new product area, Component Guidance. The first product requires new backend tech, transformation of internal services into API’s, and packaging a complex process into a usable design. My role has been to secure the viability, feasibility, and usability of the product by following design thinking principles, staying close to customers and stakeholders, and coordinating and supporting my team.
• Responsible for External Channels and Partnerships. Creating a strategy on what channels to focus on and selecting partners within those channels, securing a aligned customer experience in all channels. Examples of external channels where Seco Tools products can be found are CAM software and on resellers ecommerce sites.

Manager

2018 - 2022

Seco Tools, Fagersta, Sweden

• Oversaw Customer Service and Inside Sales for the Swedish market, managing 1,000 customers and generating 400 MSEK in revenue with a team of 11 across two locations. During my time with the team, we managed to increase our NPS up to +72.
• Promoted in 2021 to Manager of Nordic Technical Support, leading a team of specialists across different service areas. Drove sustainability programs like the carbide recycling initiative, contributing to circular economy goals. I also re-shaped our distribution strategy and developed our reconditioning program.

Global Product Manager

2016 - 2018

Seco Tools, Fagersta, Sweden

• Managed the 'Search and Evaluate' product area, including tools that guide customers through the pre-purchase journey for over 50,000 products. In this position I built the whole product tree for Seco Tools, complete with filters, related products etc. I also managed the Seco Suggest application, an innovate product that guides users based on a what they would like to produce rather than simple tool filters.
• Product Manager for an in-house CMS, facilitating global and local content publication by marketing teams.

Technical Specialist

2015 - 2016

Seco Tools, Fagersta, Sweden

• Company specialist on product information. Responsible for KPI's regarding information quality and securing data integrity in major projects. Also responsible for product data exports to distributors and customers and working with cutting data simulations.
• Highlighted project: ISO13399 implementation, sub project manager and later, overall project manager. Switching from an internal standard to ISO13399 for all geometrical attributes. Included converting master data, securing all consuming systems and updating 5000 images.

Administrator

2013 - 2015

Seco Tools, Fagersta, Sweden

• Responsible for securing product releases, working with information quality and driving process improvement activities. Project Management was a major part of this assignment.
• Highlighted project: Product Information Reliability, streamlining of a business process and solving a master data conflict.

Customer Support

2013 - 2015

Seco Tools, Fagersta, Sweden

• Second line customer support, solving the trickier questions when our subsidiaries needed support. Responsible for the Americas.
• Highlighted project: Customer Service Improvement, setting up a common way of prioritizing customer errands and training subsidiaries in ERP systems. Responsible for on-site training in 7 different countries.